Certified Apartment Leasing Professional (CALP) - February 2023

WE RECOMMEND THIS COURSE for leasing consultants, concierges, and career changers with hospitality, retail,or customer service experience. The CALP Certified Apartment Leasing Professional course will help you earn the CALP credential, many people's first industry credential, showing your employer that you're committed to a career in residential property management.

You'll learn about:

• Using technology to generate traffic
• Monitoring and managing your community’s reputation
• Inspecting the leasing center, tour route, model units, and vacant apartments
• Shopping the competition while building relationships with competitors
• Compiling a comprehensive community resource tool
• Effective marketing plans
• Relationship sales process and evaluating personal sales performance
• Evaluating a prospect’s commitment level and overcoming objections
• Reviewing the next steps in the sales process with prospective residents
• Applying fair housing laws and communicating rental criteria
• Qualifying prospective residents according to rental policy
• Preparing and reviewing leases with new residents
• The move-in process
• Responding to resident issues and maintenance requests with appropriate follow-up
• Building relationships with residents and creating a sense of community
• Reporting incidents, maintaining documentation, and taking corrective action
• Maximizing revenue and operational efficiency
• Securing and processing lease renewals
• Conducting a market survey