Certified Apartment Leasing Professional (CALP) - 2024

CALP is many people's first industry credential. By professionalizing your leasing skills, you set up the foundation of a successful career in the industry and add a great notch for upward growth!

Recommended for leasing agents, concierges, and career changers with hospitality, retail,or customer service experience. 

You'll learn about:

• Using technology to generate traffic
• Monitoring and managing your community’s reputation
• Inspecting the leasing center, tour route, model units, and vacant apartments
• Shopping the competition while building relationships with competitors
• Compiling a comprehensive community resource tool
• Effective marketing plans
• Relationship sales process and evaluating personal sales performance
• Evaluating a prospect’s commitment level and overcoming objections
• Reviewing the next steps in the sales process with prospective residents
• Applying fair housing laws and communicating rental criteria
• Qualifying prospective residents according to rental policy
• Preparing and reviewing leases with new residents
• The move-in process
• Responding to resident issues and maintenance requests with appropriate follow-up
• Building relationships with residents and creating a sense of community
• Reporting incidents, maintaining documentation, and taking corrective action
• Maximizing revenue and operational efficiency
• Securing and processing lease renewals
• Conducting a market survey