Smart Marketing and Automation with Megan Orser
Event Details
You don’t need a massive team, corporate infrastructure, or an enterprise-sized budget to operate like the big guys. Grassroots Property Management pulls back the curtain on Smart Moves’ journey to building a scalable property management model by combining resourcefulness, technology, and a willingness to rethink “the way we’ve always done it.”
From virtual assistants and self-guided tours to automation, remote operations, and streamlined systems, this session shares the real-world tools, lessons learned, successes—and a few mistakes along the way. Attendees will get an inside look at the Smart Moves playbook and discover practical strategies they can adapt to compete, grow, and operate more efficiently without losing the personal touch that makes small operators unique.
Key Takeaways
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Identify opportunities to use virtual assistants, automation, and technology to expand capacity without immediately expanding payroll.
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Build self-guided and remote leasing processes that make it easier for prospects to engage while reducing the operational burden on small teams.
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Create repeatable systems and workflows that allow independent operators to scale efficiently while maintaining a personalized resident experience.
For More Information:
Introducing Megan, the SAS (Smart Apartment Solutions) powerhouse. With over 26 years of experience in apartment management and a Marketing and Communications degree from the University of Michigan, Megan brings a unique generational perspective to her work. She holds multiple accreditations, including HCCP and CALP, and is actively pursuing her Michigan Brokers license while being a CPM Candidate.
As the head of operations for Smart Apartment Solutions and Smart Moves LLC, Megan offers occupancy solutions and property management services throughout the Midwest. Beyond her professional commitments, Megan actively serves on various local, state, and national committees and councils, such as IREM, NAA, and NAAEI. She has held past and current board positions with her local and state affiliates, she held the chair position for the Independent Rental Owner committee with NAA in 2024, and now serves on the NAA Board of Directors representing Region 3. In recognition of her expertise and contributions, Megan has been honored with two NAA Excel Awards, CALP of the Year and Industry Educator of the Year.
Megan, supported by the Smart HQ team and affectionately known as "Smart Chick Megan," delivers engaging and interactive educational sessions based on practical experience and personal insights. Prepare yourself to embark on a journey of knowledge with Smart Chick Megan.